Battery Swap: Is It Really That Big of a Deal?

Most of you know I work for U.S. Cellular as a Business Account Executive. They are a great company to work for and I enjoy my job. Recently the company rolled out the Battery Swap Program. I really didn't think it was that big of a deal, but since the roll out all my customers have been really excited about it. Today I activated a new customer in Southern Missouri. When I was explaining Battery Swap to him he said, "You need to tell everyone about this. This is a great program!"

So, why haven't I thought it is a big deal? Because U.S. Cellular is so customer focused that I guess something this big is just another thing we do to serve our customers. It is kind of "par for the course" with all the other stuff we do.

But, after the comment I got today from my new customer, I thought maybe I need to brag a little bit about this program. So here it goes:

Check out our website explaining Battery Swap here:

Here is a copy of the press release that was issued:

Company News

U.S. CELLULAR LAUNCHES FREE BATTERY SWAP PROGRAM

Customers can switch out their phone battery in any U.S. Cellular store

CHICAGO, May 19, 2009 – Today U.S. Cellular launched its Battery Swap program, where customers can come into any store and change out a dead or dying battery for a fully-charged one, for free. U.S. Cellular is the first wireless company to offer this service.

"Our Battery Swap program is a convenience for people who depend on their wireless devices as their lifelines, such as business people, parents, not to mention heavy users who drain their battery daily," said Jay Ellison, executive vice president and COO of U.S. Cellular. "We’re offering this service to help our customers stay connected whenever they need it."

Customers no longer have to worry if they are at work, running errands or travelling and forgot their charger. If their battery starts to run low or dies, they can go to a U.S. Cellular store and swap it for a fully-charged one.

There are some things that you can do to extend your battery life that you might not be aware of. Turning your cell phone off while charging not only will help extend the life of the battery, it also acts as a reset similar to your computer. Power cycling, or turning the cell phone off and then on again, will allow your cell phone to use the optimum tower for its location and clears the cache of the phone. If you get stuck on a screen or have problems texting, power cycling often helps. If these options don’t work for you, then it might be time to swap it for another battery. A brand new battery normally costs about $40.

"This simple idea is just another way for us to give our customers that added peace of mind that their phone will always be there for them in case of an emergency, "Ellison added.

About U.S. Cellular
The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry^® Curve, HTC Touch Pro and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation’s fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or uscellular.com.